INTRODUCTION
In a world that often overlooks the needs of plus-size women, Fashion to Figure stands out as a beacon of inclusivity and style. This blog post will take you through the history, mission, and impact of Fashion to Figure, a brand committed to empowering plus-size women. Whether you’re a fashion enthusiast or someone looking to explore plus-size fashion, this post is for you.
A Revolutionary Retailer for Plus-Size Women
Fashion to Figure is a leading retailer specializing in plus-size clothing and accessories in the United States. Founded in 2002 by brothers Michael and Nicholas Kaplan, the brand has been a trailblazer in offering stylish and trendy options for plus-size women. Despite facing the challenge of their parent company’s bankruptcy in November 2017, Fashion to Figure continues to thrive, demonstrating its resilience and commitment to its mission.
The Founding Story
The story of Fashion to Figure is one of family legacy and a passion for empowering women. Michael and Nicholas Kaplan were inspired by their great-grandmother, Lena Bryant, a pioneer in plus-size fashion. Lena Bryant believed that every woman deserved to feel beautiful and confident, regardless of her size. This belief has been the driving force behind Fashion to Figure, as the Kaplan brothers strive to continue their great-grandmother’s legacy.
A Family Rooted in Fashion
The Kaplan family has a rich history in the fashion industry. Their father, Steven Kaplan, was the president of Lane Bryant, another prominent plus-size brand, before its acquisition. This deep-rooted connection to plus-size fashion has significantly influenced the brothers’ vision for Fashion to Figure.
Nicholas Kaplan’s experience includes roles as a department manager and buyer at Saks Fifth Avenue, general merchandise manager at Bluefly, and co-founder of Designer Warehouse, a liquidation chain. Michael Kaplan, on the other hand, worked as an analyst at Lazard, an investment firm, and co-founded an online shopping community for plus-sized women.
Lena Bryant’s Legacy
Lena Bryant, the great-grandmother of Michael and Nicholas Kaplan, was a true pioneer in the fashion industry. She founded Lane Bryant, the first company to specialize in plus-size clothing, at a time when the fashion industry largely ignored the needs of fuller-figured women. Her innovative designs and commitment to inclusivity laid the foundation for future generations, inspiring her great-grandsons to continue her mission through Fashion to Figure.
Overcoming Challenges
The road to success has not been without obstacles for Fashion to Figure. The brand faced a significant challenge in November 2017 when its parent company filed for bankruptcy. However, the resilience and determination of the Kaplan brothers ensured that Fashion to Figure emerged stronger. They navigated the crisis by focusing on their core values and mission, proving that their commitment to plus-size women was unwavering.
Expanding Horizons
Since its inception, Fashion to Figure has grown exponentially, expanding its product range and reach. The brand offers a wide variety of clothing and accessories, from casual wear to chic evening outfits. Each piece is designed with the plus-size woman in mind, ensuring a perfect fit and stylish look.
The Power of Inclusivity
Inclusivity is at the heart of Fashion to Figure’s philosophy. The brand understands that fashion is not just about clothing but about expressing one’s identity and feeling confident in one’s skin. By offering a diverse range of styles and sizes, Fashion to Figure ensures that every woman can find something that makes her feel beautiful and empowered.
Customer Engagement
Fashion to Figure places a strong emphasis on customer engagement. They actively seek feedback from their customers to continuously improve their offerings. This customer-centric approach has helped the brand build a loyal community of plus-size women who trust and love their products.
Collaborations and Partnerships
To further its mission of inclusivity, Fashion to Figure has collaborated with several influencers and designers. These partnerships have resulted in exclusive collections that cater specifically to the needs and preferences of plus-size women. By working with influencers who resonate with their target audience, Fashion to Figure has successfully expanded its reach and impact.
The Impact of Social Media
In today’s digital age, social media plays a crucial role in shaping brand identity and customer engagement. Fashion to Figure has leveraged platforms like Instagram and Facebook to connect with its audience, share styling tips, and showcase their latest collections. This active presence on social media has helped the brand stay relevant and engaged with its customers.
Future Prospects
Looking ahead, the future seems bright for Fashion to Figure. The brand plans to continue its expansion, both in terms of product range and market reach. With a steadfast commitment to inclusivity and customer satisfaction, Fashion to Figure aims to set new benchmarks in the plus-size fashion industry.
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Conclusion
Fashion to Figure is more than just a clothing retailer; it is a movement that celebrates and empowers plus-size women. By offering stylish and well-fitted clothing, engaging with their customers, and staying true to their mission, Fashion to Figure has carved a unique niche in the fashion industry.
If you’re a plus-size woman or a fashion enthusiast, we invite you to explore the world of Fashion to Figure. Discover how this brand is redefining plus-size fashion and join a community that celebrates beauty in all sizes. Visit their website today to learn more and start your fashion journey with Fashion to Figure.
Remember, fashion is not just about what you wear; it’s about how you feel. And with Fashion to Figure, you can feel confident, beautiful, and empowered every day.
Most Searched FAQs About Fashion to Figure
- What is Fashion to Figure?
Fashion to Figure is a brand dedicated to providing stylish and well-fitted clothing for plus-size women, founded by brothers Michael and Nicholas Kaplan.
- Who founded Fashion to Figure?
Michael and Nicholas Kaplan, inspired by their great-grandmother Lena Bryant, who was a pioneer in plus-size fashion.
- What types of products does Fashion to Figure offer?
The brand offers a wide range of clothing and accessories, including casual wear, chic evening outfits, and exclusive designer collaborations.
- How does Fashion to Figure engage with its customers?
The brand emphasizes customer engagement by actively seeking feedback and maintaining a strong presence on social media to connect with its audience.
- Has Fashion to Figure faced any challenges?
Yes, in November 2017, Fashion to Figure’s parent company filed for bankruptcy, but the Kaplan brothers’ resilience ensured the brand’s successful recovery.
